When
legendary fashion photographer Francesco Scavullo shot for an Eminence underwear
print advertisement, no one could imagine that a single photograph
could make so many pulses race and dramatically change the life
of Jack Scalia, the young model exotically sprawled across the
plain background.
“I started out as a baseball player.
I was a pitcher, for the Montreal Expos. They had a lot of
hopes, and so did I. I was touted as a future twenty-game winner,
but an injury prevented me from going any further after three
years. It
was devastating, all the time and effort I put in, all the love
and friendships. So after that I lived in Sacramento for
a while, digging ditches, working in a Campbell’s
Soup factory. One day I stopped into a modeling agency there
called Maniken Manor with some pictures I had from baseball. Whatever
potential I had as a model, I guess they saw it. I just went
in for kicks because I heard you could make thirty dollars an hour,
and I was only making five, breaking my back. I had
already looked into it in Palm Beach when I was playing
ball, and they told me I was much too heavy…I would never
be a model. Then I was introduced to Jimmy Grimme
in San
Francisco, who owns the most successful agency in Northern
California, and he took me into Vidal Sassoon, chopped
off my shoulder-length hair, and put me in a national
ad. But
I started learning then I couldn’t get every job. I
thought I should, even if it was for a blonde, blue-eyed
guy. After some success there, I came back to New
York to
take it by storm with twenty dollars in my pocket.
No agency would take me. It was a bad time for business in the recession
of ’75, so Joey Hunter at the Ford agency
suggested I go to Europe and grow up a little. After
about a month in Milan I started to work a little. I
spent six or seven months there and came back
to New York.
One agency wanted to put me on a test and
I refused because I had done a lot of work in Europe
and had a good portfolio. Then
Joey Hunter took me on and I worked the
next day on a go-see, and that was sort of the
shape of things to come.”
Ford took
Jack’s dark color contrasts, ice blue eyes, full
mouth and his signature cleft chin to the best European designers.
Jack’s unique Mediterranean look coupled with his Americanized
muscled physique made him the most sensual male model for hire.
While the European male models impersonated the American “Ken
Doll look”, Jack pulled off the reverse. He attracted
much attention as the gorgeous “Israeli” in a Sabra
Liqueur ad and even received letters requesting personal appearances
from “the handsome Jew” at synagogues. One can make a strong argument that Jack Scalia
is responsible for revolutionizing the way male models were utilized
in the fashion industry. For decades male models were second string
background, most often being used as a prop for the female model.
This change was most evident when Jack became the face of a massive Jordache
Jeans campaign. Everyone knew that the “Jordache Jeans
Guy” was Jack Scalia.This
type of name recognition led to a primitive use of the term “supermodel” in
the world of male models. The likes of Marcus Schenkenberg and
Tyson Beckford followed.
Francesco Scavullo’s photography continued to gain popularity
with his covers of Cosmopolitan Magazine. His Eminence underwear
photo of Jack, which was stolen from bus shelters all over New
York City, and his controversial portrait of a young Brooke Shields
made him one of the most popular and sought after photographers
of all time. Photographer, Bruce Weber, is today recognized for
his iconographic ad images for companies like Calvin Klein, Ralph
Lauren, and Abercrombie & Fitch. Bruce Weber works mostly
in black and white or toned shades. However, early in his
career, Bruce Weber shot Jack in color for a poster that first
brought Bruce’s well-known image of chiseled male beauty
into the public spotlight. This poster sold thousands of copies
becoming the male equivalent of the unforgettable Farah Fawcett
poster.
“I’ve learned that working with photographers
you can not take anything that happens on the set personally. I’m
the kind of person that would like to fix everything, so if a
photographer and a client disagreed, I would want to tell them
how I think it would work. I had to learn to accept what
was happening. Also, there is a timing you develop with a photographer. I
won’t just stand there with one look, but I will keep talking
and moving around without getting out of frame, projecting different
feelings. It’s working as a team and getting use
to different personalities, different ways of doing things, different
types of lighting. Now I usually know what they want. In
a catalog studio they want the heavy Jack Scalia look, the raised
eyebrow, or the smile, and I’mlike thinking,“I
love this suit I’m wearing. It took 200 polyesters to make
it. But basically I am just myself. They wouldn’t
have me there unless they wanted what I can give them. They
sort of know what I am about now and they will say,“Jack,
give me that look.” But I appreciate it when the
photographer gives me some insight into what theshooting is
about, so I will ask them what they want me to do. Sometimes
I will look at the layouts, if it is a big promotion, to get
a betteridea of my role and the whole feeling. But for
a basic catalog shooting and some other kinds of bookings, you
know what is going to happen. Sometimes when you are new to a
photographer, or he is new to you, or new to the business, he
might tend to rush things trying to get the right expression… “Give
me this, give me that, etc.” They have seen the best you
can do and they want that repeated immediately, but you have
to get into it, and they have to get into it, you have to warm
up to it, just like in baseball.”
As
per Joe Hunter of Ford Models, Jack’s tough guy look
became wildly popular because of the significant rise of sex and
violence in our society during the late 70s--early 80s. Male models
were turning up on the other pages of GQ Magazine desperately
trying to engage the lens the way Jack did so passionately.
“I was extremely insecure. Modeling fed the shell of
the ego, but it wasn’t the spirit inside. It helped
me put up a front, because that is involved in performing, but
that was only the shell. It made it much easier for me
to take compliments, but I didn’t have the awareness of
myself as a person.”
Despite a thriving modeling career,
Jack still felt inadequate and admits to claiming to be someone
he thought people wanted him to be, because he really didn’t know who he was. Always
frank about his personal problems, Jack admits to struggling through
addictions to drugs and alcohol throughout the majority of his
modeling career. It was Joe Hunter of Ford Models that Jack called
one dark day on the ledge of a building in Germany. He said to
Joe that if he didn’t get him into rehab was going to jump.
Joehad to call him back. Jack saw his life in front of him and
prayed for God’s help. He realized if he continued
doing what he was doing he would end up dead anyway, he stepped
back and the phone rang. It was Joe, who told him he would be in
rehab the day after tomorrow.
“I stopped doing liquor ads and underwear ads rather
early in my modeling career. They brought me a lot of recognition
and I got to work with great photographers, but I’ve tried
very hard to keep my morals intact. I believe in the family,
I believe in God, and I believe in my county. I’m
pretty tight with those three things.”
Jack’s sincerity
and his poignant expressions were captured in every photo and thus
the perfect segue into becoming a soulful and successful actor.
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